By Lauren Ferrone
Sixty-eight billion people have existed on this planet, but none have achieved what South Australian Ryan Osbourne has.
Ryan, founder and chief innovation of Adelaide start-up Remarkable Media, recently made it into the Guinness Book of World Records as creator of the Largest Aerial Projection Screen in the history of advertising for his recent MTV aerial stunt in America last month.
It involved live projection mapping technology and augmented reality to project video content for the MTV Video Music Awards (VMAs) 2016 while flying over the Hudson River in a helicopter.
They did it by using a 250-foot-wide jumbo cinema screen banner to announce Ariana Grande and Nicki Minaj’s MTV’s VMAs 2016 performance.Amazingly, the cinema screen was almost as wide as the Statue of Liberty is tall, and could be seen kilometres away in New York City.
“We made the flying cinema screen with help of Branding By Air and put sensors in the material to allow helicopters flying beside it to lock into position and tell the image where to point,” Ryan says.
It’s a big feat for the London-born (but self-confessed Adelaide recruit) who only started his Peel Street company one year ago.
The journey from Adelaide to America started when Ryan approached MTV.
“I said ‘we’ve got a prototype and we think it’s going to work. Do you believe in it?'” Ryan says.
“And they said, ‘Absolutely. Are you prepared to do it on the biggest stage in the world?… and we were like, ‘sure’,” he laughs.
Ryan, who was in the projection helicopter at the time, describes the experience as “mind-bloggling”.
“It was a real pinch me moment flying over the Hudson River and continually asking myself ‘what am I doing here? This is crazy!” he adds.But while the emotion associated with setting a world-record is indescribable, Ryan’s ultimate goal for world-recognition is more humble than you might think.
“It has always been about South Australian innovation,” he says.
“The software programming [for the MTV project] was done in South Australia, the projection testing, even the crew for this job was from South Australia, including the producer and projectionist… even the money we earned over in America was brought over to South Australia and put back into our economy.
“We genuinely have world-class technicians, software programmers, and businessmen and women… we really do.”
Travelling the world for work, Ryan admits to constantly spruiking Adelaide when overseas.
“I always describe Adelaide as a very nimble city because quite often I can just reach out and find myself a world class professional in almost any medium… right here in my own town,” he says.Originally from London, Ryan married his South Australian sweetheart, moved to Adelaide more than 10 years ago and has been a promoter of the State since.
“People here believe they can move the needle, and we’ve just proved that. We – South Australians – can move the needle on the biggest stage in the world and do something no one has ever thought of doing.”
Despite continuing to work alongside other big global companies, like Viacom, to engage its consumers at worldwide events, Ryan and his team hope to use their creative and technical skill-set for the “greater good”.
“We’re now thinking of ways to help South Australian charities fundraise using emerging technology, like the augmented reality used in the MTV promo,” he says.
Headline image is Remarkable Media’s aerial MTV promo stunt flying over the Hudson River in New York at night
Watch as South Australian company Remarkable Media’s MTV Video Music Awards (VMAs) 2016 aerial project flies over the Hudson River
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