Adelaide’s Aerometrex inspires 3D world

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By Lauren Ferrone

Adelaide-based tech company, Aerometrex, has been internationally recognised at London’s Bentley ‘Be Inspired’ Awards which showcase the world’s most outstanding advancements in infrastructure design, construction and operations.

Aerometrex was recently awarded for its work in preparation for the Pope’s visit to the United State’s City of Philadelphia in September last year.

In conjunction with software company Bentley Systems, Aerometrex acquired, processed and delivered a high-resolution, geographically accurate and fully textured 3D model of the city for its client ESM Productions, one of the event producers for the papal events.

The pure digital data captured by Aerometrex created a fully textured and hyper-realistic, 3D image of the Philadelphian landmark, which allowed the production to visualise, identify and monitor every vantage point within a square mile of the Papal stage.

Aerometrex’s technical director, David Byrne, was flown to Philadelphia from Adelaide to direct the project.

Pope Francis gave an unprecedented address to 50,000 people at Independence Mall in Philadelphia on September 26, 2015. The Holy Father’s speech was delivered from the podium of Abraham Lincoln’s Gettysburg Address.

The project’s key objective was to manage all aspects of the event, including: crowd accommodation and seating; road closures; public transport; and, most importantly, security.

The Philadelphia Police supported the Aerometrex work by providing a helicopter as a platform for image capture, and the models were used by security organisations to ensure the safety of Pope Francis throughout the event.

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Aerometrex was recently awarded for its work in preparation for the Pope’s visit to the United State’s City of Philadelphia in September last year

Mark Deuter, Aerometrex managing director, says “we were able to get to other side of planet, do the project, bring the data home, and construct the model in three to four weeks”.

“It was a really tight timeframe, but we were able to service a city which was very remote from us,” Mark says.

Despite attracting attention and inspiring the world with their work, Mark says their headquarters will remain in Adelaide.

“Adelaide probably has the best 3D modelling capabilities of any city in Australia – or the world for that matter,” he says.

Aerometrex is expanding its portfolio to include 3D mapping and modelling projects of the views from every corner of apartment buildings in Melbourne.

“It’s an exciting capability to show the stakeholder what views they’re actually going to get when they invest in property,” he says.

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Philadelphia Police supported Aerometrex by providing a helicopter as a platform for image capture, and the models were used by security organisations to ensure Pope Francis’ safety

It’s a project Mark and the team also aim to apply to the South Australian property industry.

“We’ve already done quite a lot of work here in Adelaide, but every application we employ in other parts of the world, we also always hope to bring here,” he says.

While the technology Aerometrex has been using for past five years started as “a bit of a novelty”, Mark notices it’s becoming “more mainstream”.

“We didn’t realise it at the time, but we were actually leading the world with the implementation of this technology,” he says.

“We live in a 3D world and our kids know and understand 3D computer games, so it’s definitely going to make a mark most industries, and I can see that transition happening very quickly now.”

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