Adelaide thrives on Fringe benefits

By Andrew Spence 

Record ticket sales and tourist numbers are helping to cement the Adelaide Fringe as the second biggest event of its kind in the world.

Figures released today (July 6) show 2016 Adelaide Fringe ticket sales were up 11 per cent to 604,000 (AU$14.8 million) while total expenditure related to the event was $77.6 million, up almost 13 per cent on last year’s figure of $68.8 million.

This year’s event, which ran from February 12 to March 14, attracted about 13,500 international and interstate visitors.

Adelaide Fringe chair, David Minear, says South Australians wholeheartedly supported the Adelaide Fringe and the numbers proved it.

“The magic and power of the Adelaide Fringe has economic, cultural and social benefits for South Australia and adds incredible value to the state,” David says.

“The number of people visiting South Australia specifically to attend the Adelaide Fringe increased 11 per cent this year compared to 2015, which shows that interstate and international audiences are increasingly hungry to experience what the Adelaide Fringe has to offer.”

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Adelaide Fringe chair, David Minear. says the Adelaide Fringe has economic, cultural and social benefits for South Australia

The 2016 event featured more than 4,400 artists, 1124 events and 430 venues. In comparison, the 2015 Edinburgh Fringe hosted 3,314 shows across 313 venues, making it the largest ever arts festival in the world.

The 2016 Adelaide Fringe also generated $14.8 million in box office revenue – most of which goes directly to artists – a 64 per cent increase in five years.

Ticket sales were up 11 per cent to 604,000 and attendances also sky rocketed to 2.26 million, an 8.4 per cent increase on 2015.

Adelaide Fringe artistic director and CEO, Heather Croall, says the Adelaide Fringe was by far the highest ticket selling multi-art form festival in Australia.

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Adelaide Fringe artistic director and CEO, Heather Croall

“I am thrilled at the outcomes of my first year as head of Adelaide Fringe. We recorded outstanding results across the board, Adelaide should be very proud of this incredible festival,” Heather says.

“The growth in the number of tourists coming to Adelaide Fringe this year shows the word is out, which is very encouraging and sets us well on our way to our target of tripling tourism numbers over three years.”

Next year’s Adelaide Fringe will run from February 17 to March 19. The program will be launched in November this year.